Our comprehensive 15-criteria system that evaluates startup ideas across proven success factors
Core factors that determine startup viability and success potential
Is this a real, painful problem that users actively want solved?
Evaluates the intensity and urgency of the problem your startup addresses. High scores indicate problems that cause significant pain, frustration, or cost to users.
Is the target user well-defined, reachable, and motivated?
Assesses how clearly you can identify, segment, and reach your ideal customers. Higher scores for specific, addressable user groups.
Does AI provide a clear, unique, or scalable advantage?
Evaluates whether AI is essential to your solution and provides defensible competitive advantages over traditional approaches.
Can you build a basic working version in weeks (not months)?
Measures how quickly you can create a testable version of your product to validate assumptions and gather user feedback.
Can you launch a usable MVP and start learning within 30–60 days?
Assesses the path from idea to market launch, including regulatory hurdles, user acquisition, and operational setup.
Do you already have a way to reach users (ads, SEO, partnerships, lists, etc.)?
Evaluates your existing or easily accessible routes to market and customer acquisition strategies.
Are there similar apps, and do you clearly stand out?
Analyzes the competitive landscape and your unique positioning. Higher scores for clear differentiation in crowded markets.
Do you have a clear way to charge or make money from day one?
Assesses the viability and clarity of your revenue model, pricing strategy, and path to profitability.
How unique and innovative is this idea compared to existing solutions?
Evaluates the novelty and innovation level of your idea, considering existing alternatives and market gaps.
Is this the right time for this solution in the market?
Assesses whether market conditions, technology readiness, and user behavior align for optimal timing.
Additional factors that can elevate good ideas to great opportunities
Will users return weekly or daily, not just once?
Evaluates whether your product solves a recurring problem that brings users back regularly, increasing lifetime value.
Is there emotional or financial urgency to get this solved?
Measures the time-sensitivity of the problem and user motivation to find a solution quickly.
Is there a natural way this spreads (referrals, social sharing)?
Assesses the organic growth potential through user-driven sharing, referrals, or network effects.
Can it scale to multiple markets, or is it hyper-local?
Evaluates the geographic scalability and international expansion potential of your solution.
Is there an inbuilt growth engine or early adopter advantage?
Assesses whether your product has inherent mechanisms that create sustainable competitive advantages in distribution.